By inspecting the fast-paced, intensive consumer culture further brought by the Internet, The e-Wish of the Lonely Island satirises the absurdities prevalent in modern society.
The audience surrounds the sand-covered stage, being led into familiar places of consumption to witness the hollowness and disillusioning of the transient happiness — people losing control and autonomy of their values, wrapping their bodies with famous brand logos, and reliant on commercial activities to bond with others.
With a collective fake joyous cry of “Good luck!” in the end scene, we begin to reflect — what validates our existence apart from endless materialistic desires?